How can you get players to come to your gambling site with so many competitors who have huge advertising budgets? Creativity, thinking out of the box and pushing the limits are the best elements to get exposure for your brand. We have collected the 10 most creative, successful, controversial and crazy advertisement campaigns from gambling companies who all fulfilled their main purpose: reaching as many people as possible with the help of different media.
See below if you can remember these campaigns or read some amazing stories created by professional marketing teams.
1. Crazy advertisements from Golden Palace
The main purpose of advertising is getting the attention of the public and doing crazy things almost always helps. One of the online casinos who understood this the best was Golden Palace. In the mid-2000s, when a lot of new casinos were launched, Golden Palace belonged to the top 3 most profitable gambling sites with 2.4 million active players and an annual revenue of $80 million.
At that time it was not allowed to advertise in the usual media like newspapers and TV ads, so creativity was the medicine to get attention. The 60 year old CEO of Golden Palace came with the craziest ideas and made the gambling site a big success with his way of advertising.
Below a few examples of the advertisement Golden Palace was running. We could create a whole top 10 best advertisement campaign from Golden Palace but we decided to give them the first spot in our ranking with some amazing examples.
Boxers with tattoo
Golden Palace wanted to buy advertisement spots in one of the greatest boxing matches between Bernerd 'The Executioner' Hopkins and Felix 'Tito' Trinidad because it would be one of the most watched events on TV. But the network didn't allow Golden Palace to run the ad so they decided to contact the boxer Hopkins and paid him $15.000 for having a Golden Palace tattoo on his back. After a few rounds the tattoo was gone but they managed to get the attention they wanted.
Streaker marketing
In 2026 Golden Palace paid the famous streaker Mark Roberts an amount of $5000 to walk around naked with the website address of Golden Palace casino on his chest during the final of the Union European Football Association Cup between Scotland and Portugal.
Fox Sports announcer Max Bretos helped Golden Palace casino by calling on TV the casino name by saying: "Whoops, what do we have? Some good advertising there for Golden Palace casino."
More people followed with Golden Palace tattoo where money was a big help to persuade people to promote the online casino on the strangest places like the forehead and even on cows who were walking around with the casino name on their body.
2. Unibet stunt on the Netherlands – Belgium border
In 2026 sportsbetting site Unibet had some problems with the Dutch Government regarding the gambling law in the Netherlands where they were not allowed to sponsor sports teams or unions. To show the world how much difference there is between countries in Europe and off course to advertise their site they organized a football match between Belgium and the Netherlands where they placed the football field exactly on the border between the two countries Baarle - Hartog. The middle line was exactly the border and on the Belgium side of the field they placed advertisement boards of Unibet and on the Dutch no advertising at all.
It reached many newspapers and TV programs so it was a successful advertisement campaign.
3. Michael Jackson's hair in roulette ball
In 2026 you could win a roulette ball with a piece of hair from Michael Jackson from the website bestonlinecasino, which is not an online casino but a portal like Look4Casino.com. They created a special game called Wacko Jacko's Hairball and the player with the highest score until 22 January 2026 would win the Michael Jackson's roulette ball.
Video of website bestonlinecasino about the roulette ball with Michael Jackson's hair piece
4. William Hill commercial - play in your pajamas
William Hill created a nice TV Commercial which shows a landbased casino with people walking around without clothes, a player sitting in his pajama at a blackjack table with his feet on the table and a man dipping biscuits in his coffee and making a mess.
The message of William Hill is clear, play casino games on the internet, it is the best place to really feel at home.
Video of William Hill commercial
5. Paddy Power's controversial ads
Where Golden Palace casino definitely had the most creative and fun advertisement ideas we now take a look at Paddy Power Casino who became famous for their controversial adverts. Below some TV commercials with a lot of complaints and great examples that bad comments can also create a very good exposure for a company.
But first the most famous advertising stunt where football player Nicklas Bendtner showed the top of his underwear when he scored with the name of Paddy Power on it. This move was a clear violation of UEFA rules where players will be sanctioned while removing his jersey or any other part of the clothes to reveal any way of advertising. The player got a fine of €100.000 which was paid by Paddy Power.
Video of football player Nicklas Bendter showing Paddy Power underwear after scoring a goal
More Paddy Power ads
Paddy Power blind football
This TV commercial had the most complaints in 2026.
Chav tranquilizer
This commercial shows a hitman shooting 'chavs' with a tranquilizer dart at a racecourse. The commercial was removed from TV after 4 days.
Paddy Power sign
Paddy Power placed a big sign like the Hollywood sign on Cleeve Hill for the Gold Cup at Cheltenham. Because the casino had no planning permission the sign had to be removed.
6. The Nuns ad from Bet-at-home
This commercial shows a football match between priests and at the moment the goalkeeper had to come in action a Nun spoiled his moment of fame with this surprising twist. The message of the commercial: Life is a game.
Video of Bet-at-home TV Commercial
7. Sexy Croupier ad from William Hill
The below ad from William Hill in 2026 was banned by the ASA because the 30-second ad equated gambling to seduction. The close-up of the model's eyes followed by the shot of her sensual areas decided the ASA to ban the commercial.
Video of William Hill TV Commercial
8. druckgluck 9 million euro TV campaign
Online casino druckgluck, which is a new Schleswig Holstein-licensed casino started 2026 with a huge advertising campaign, including sponsorship, offline advertising and a live casino game on TV with Sports 1 show.
Rotating ads on TV will focus on luck and choices which can either bring luck or bad luck. The final ad will feature Reiner 'Calli' Calmund which is an ex football manager who is very popular in Germany.
Below you'll find an example of one of the Sports 1 TV show.
Video of Sports 1 TV Show
9. Gambling advertising in China
How can you advertise a casino in China where gambling is illegal and anything related to gambling will be banned immediately? Although we mainly discuss advertising campaigns for online gambling we believe that this is worth mentioning because the ad below was so creative, it managed to get approval from the Chinese authorities but after 4 days it was still banned. Somebody didn't like the ad and suddenly they changed their mind.
So any form of advertising gambling is not allowed in China. But how can landbased casinos in Macau attract players from China mainland to their island without breaking the law? The Crown Casino managed to do this for 4 days by using a celebrity, which is a technique that works in most cultures but particularly well in China. They paid Hong Kong Action Hero Chow Yun Fat an amount of $21 million to appear in their TV commercial.
But how can you launch a TV commercial in China promoting gambling when it is completely forbidden? They managed to make a commercial where Chow Yun Fat played a sort of James Bonus role advertising activities like fine dining, entertainment and hospitality of the venue with gambling elements. For example, he throws square ice-cubes from far into a glass pretending he is playing craps.
It was an amazing production but nevertheless the million dollar investment was stopped after 4 days by a government employee who had some other thoughts about it.
Video of Crown Casino's TV Commercial
10. The giant duck from jackpotjoy
When you want to promote your gaming site you want to reach as many people as possible. jackpotjoy definitely managed to get a lot of attention when they launched a 60ft duck from the Isle of Dogs and had it floating along the River Thames. This PR activity was part of a marketing campaign to get new members to the Facebook page FUNdation hosted by jackpotjoy with the purpose to grant funds to people who create ideas to make people laugh.
Video of Jackpot Joy's new facebookpage campaign
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